Director Sales & Marketing

Kessler Hospitality’s portfolio of artistically inspired boutique hotels boasts unique design, luxurious accommodations, enriching ambiance, and intuitive service. With properties in Alabama, Colorado, Georgia, Florida, North Carolina or South Carolina, each hotel’s exquisite art, music, and cultural influences are deliberately approachable. Designed to inspire and to encourage unforgettable experiences, Kessler guests are immersed in redefined Bohemian luxury, from a cutting-edge downtown icon to a premier luxury lodge, Savannah’s entertainment destination, and an elite ski lodge. Kessler Hospitality was the founding member of the Marriott Autograph Collection, introduced with seven Autograph Collection branded hotels. Each property is a bold, original hotel carefully created with style and the individualist traveler in mind.

Casa Monica Resort and Spa, Autograph Collection will immerse you in the rich history of our famed St. Augustine hotel, from ornate chandeliers to extraordinary art galleries. Originally built in 1888, this hotel is nestled in the heart of St. Augustine’s Historic District and within walking distance to popular sites such as Flagler College, Lightner Museum, Castillo de San Marcos and St. George Street. Our beautifully appointed accommodations entwine vintage Moroccan charm with luxury amenities.

Connect your mind and body with a soothing skin treatment at Poseidon Spa before indulging in the bold flavors of Mediterranean cuisine at our on-site restaurant, Cordova. Enjoy the service of our dedicated team, modern technology, and premier catering. From our Old-World grandeur to the unrivaled location, Casa Monica Resort and Spa is anything but ordinary.

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering.  The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

• Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Understand GEO source & ability to develop a plan to penetrate the primary markets.
• Develop/implement key segment strategy & managing key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.

• Bachelor’s degree preferred in Marketing
• At least 3 years’ experience as a sales leader, with prior hotel sales experience.
• Experience dealing with/communicating with ownership groups and asset management.
• Proficient in managing/using sales automation (DELPHI) & PMS systems.
• Experience working collaboratively with revenue management.
• Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize departmental functions to meet deadlines